Our Story

Meet Our Founder, Kristel Bell

Kristel Bell created Surprise Powerz because she believes in the power of girls. She understood that to instill confidence and encourage STEM learning from an early age, girls need dolls that look and sound like them.


Like most women of today, the “girl” toys available to Kristel as a kid were for playing princess or mommy. As an adult, she was surprised to see that girls’ toys hadn’t changed much at all. Boys’ toys, in contrast, were already teaching critical skills in serious subjects: science, technology, engineering and math. It was no surprise that so many girls were losing confidence in those subjects as early as the age of nine. 


She knew she wasn’t the only one to see this imbalance, and this fueled her to create her own line of dolls to equip girls with critical skills like curiosity, creativity and problem solving. Her first products are Astro, Codie, Vera and Maria — science, tech, engineering and math-centric dolls made to break barriers, solve problems, and reflect the diversity of girls today. 


It’s her hope these toys make each girl’s world bigger, and the understanding of her own potential grows. Surprise Powerz is here to inspire girls from a young age to take on the world with confidence and give them the STEM skills they need to reach their full potential.


In addition to founding Surprise Powerz, she also founded a nonprofit in 2016 called Black Girls Movement, where she helps black girls gain equal access to STEM education and resources. Kristel holds about 10 years of global marketing experience from companies including United Airlines and People magazine, and is a proud member of the NAEYC.