Surprise Powerz is a series of diverse dolls designed with the purpose of instilling confidence and new learning in early learning girls. We are a Chicago, IL based company founded in 2019.

Codie The Coder, Vera The Vet, Maria The Mathemagician and Astro The Astronaut are the first dolls developed in the Surprise Powerz product line. Each of our 16-inch-tall Surprise Powerz dolls, speak over 75 phrases to engage your little girl in the science, technology, engineering, and math (STEM) worlds that surround her. Each doll is also made with a diverse range of real girls' voices, and our Hispanic doll speaks both English and Spanish.

Walk down the girls toy aisle across almost any toy store. It's frustrating. The girls' toy aisles are dominated with princesses and traditional baby dolls. So many dolls are not made to prepare our girls for future success. Our Surprise Powerz dolls were made to encourage your little girl through inspiration and critical early learning so your daughter gains more confidence and is ready to take on the current world of today, and future world of tomorrow.
Team
Kristel Bell
Founder & CEO
Kristel Bell created Surprise Powerz because like most women of today, the “girl” toys available to Kristel as a kid were for playing princess or mommy. As an adult, she was surprised to see that girls’ toys hadn’t changed much at all. Boys’ toys, in contrast, were already teaching critical skills in serious subjects: science, technology, engineering and math. She knew she wasn’t the only one to see this imbalance, and this fueled her to create her own line of dolls to equip girls with critical skills that help them to break barriers, solve problems, and have fun doing it.  It’s her hope these dolls make each girl’s world bigger, and the understanding of her own potential grows. In addition to founding Surprise Powerz, she also founded a nonprofit in 2016 called Black Girls Movement, where she helps black girls gain equal access to STEM education and resources. Kristel holds about 10 years of global marketing experience from companies including United Airlines and People magazine, and is a proud member of the NAEYC.
Partners
Grantmaker - $15,000
Grantmaker - $5,000
Launch Partner - Chicago Billboard Space
Launch Partner - Brand Guidelines for Upcoming Creative Refresh
Launch Partner - Social Media
Logos
SurprisePowerz TM 500 - png
SurprisePowerz TM 250 - png
SurprisePowerz TM 250 - jpg
Downloads
Media Interview Questions - 06.14.21
Testimonials
★ ★ ★ ★ ★
"PROUD MOMMA MOMENT. With Surprise Powerz dolls, my daughter is a part of a much-needed movement to give young girls more productive role models. These dolls are designed to give girls the inspiration, foundation, and confidence they need to navigate life and learning."
Laya H., Mom of 1 girl
★ ★ ★ ★ ★
"Surprise Powerz dolls have a purpose that bounds far outreach smartness, diversity, beauty and fun. We as parents have to nurture the change we want to see in our daughters lives. We can't expect change to just happen. We must invest in change and watch it start as a seed and blossom into a beautiful tree. Surprise Powerz dolls are like investing in an account, expecting to see it grow."
Darlene B., Grandmother of 3 girls & Mother of 6 children
★ ★ ★ ★ ★
"Impressive! The question is not should I buy a Surprise Powerz doll, it is which one should I buy? STEM has never been so inviting, never looked so glam and girly but been so jam-packed with science, technology, engineering, and mathematics—to help young girls realize their goals. The dolls are beautiful and soft to the touch. These dolls don’t just sit there and look pretty—they talk the talk!"
Jamie M., Preschool Teacher and NAEYC Member
Press Releases
Contact
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