Many U.S. girls believe they are not good at math starting in preschool. 

Walk down the girls' toy aisle across almost every toy store, the lack of math and science - based toy options available to early learning girls is frustrating. Invest in her learning. Your little girl is designed to play with role models who spark her curiosity while helping her reach developmental milestones.

Surprise Powerz is a series of diverse dolls designed with the purpose of instilling confidence and new STEM learning in early learning girls. Codie The Coder, Vera The Vet, Maria The Mathemagician and Astro The Astronaut are the first dolls developed in the Surprise Powerz product line. Each of our 16-inch-tall Surprise Powerz dolls, speak over 75 phrases to engage your little girl in the science, technology, engineering, and math (STEM) worlds that surround her. Each doll is also made with a diverse range of real girls' voices, and our Hispanic doll speaks both English and Spanish.

We are a Chicago, IL based company and launched our first products spring 2021.
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MBE Certified - February 06, 2023
2023 NAPPA Award Winner
WBE Certified - April 12, 2023
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"As an Early Childhood STEM author, I constantly think of creative ways to help children construct knowledge through authentic, meaningful experiences. Discovering the Surprise Powerz dolls website was magical in a challenging, male-dominant world. I loved the way girls are celebrated through STEM dolls, unlike any other stereotypical “girl” dolls. Each unique doll carries a message of empowerment, hope, and big dreams in the STEM field. Hats off to the founder, Kristel Bell, for her fantastic idea!!!"
Sonia Akiko Yoshizawa, STEM and Creativity Author, Early Childhood Consultant
★ ★ ★ ★ ★
"As a professor who focuses on early science, math and engineering in the early childhood classroom, I can state without hesitation, that the Surprise Powerz Stem Dolls are a wonderful addition to the STEM toys-for-kids market. The focus on empowering young girls to engage in science activities and careers is laudable."
Kathleen Sheridan PhD
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"Impressive! The question is not should I buy a Surprise Powerz doll, it is which one should I buy? STEM has never been so inviting, never looked so glam and girly but been so jam-packed with science, technology, engineering, and mathematics—to help young girls realize their goals. The dolls are beautiful and soft to the touch. These dolls don’t just sit there and look pretty—they talk the talk!"
Jamie M., Preschool Teacher and NAEYC Member
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"PROUD MOMMA MOMENT. With Surprise Powerz dolls, my daughter is a part of a much-needed movement to give young girls more productive role models. These dolls are designed to give girls the inspiration, foundation, and confidence they need to navigate life and learning."
Laya H., Mom of 1 girl
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"Surprise Powerz dolls have a purpose that bounds far outreach smartness, diversity, beauty and fun. We as parents have to nurture the change we want to see in our daughters lives. We can't expect change to just happen. We must invest in change and watch it start as a seed and blossom into a beautiful tree. Surprise Powerz dolls are like investing in an account, expecting to see it grow."
Darlene B., Grandmother of 3 girls & Mother of 6 children
Kristel Bell
Founder & CEO
Kristel Bell created Surprise Powerz because like most women of today, the “girl” toys available to Kristel as a kid were for playing princess or mommy. As an adult, she was surprised to see that girls’ toys hadn’t changed much at all. Boys’ toys, in contrast, were already teaching critical skills in serious subjects: science, technology, engineering and math. She knew she wasn’t the only one to see this imbalance, and this fueled her to create her own line of dolls to equip girls with critical skills that help them to break barriers, solve problems, and have fun doing it.  It’s her hope these dolls make each girl’s world bigger, and the understanding of her own potential grows. In addition to founding Surprise Powerz, she also founded a nonprofit in 2016 called Black Girls Movement, where she helps black girls gain equal access to STEM education and resources. Kristel holds about 10 years of global marketing experience from companies including United Airlines and People magazine, and is a proud member of the NAEYC.
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